Brand vs brand
Instinct vs Natural Balance
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
63.8
Avg score
51
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
B
Natural Balance
61.1
Avg score
57
Products
0
Recalls
Top-rated
Natural Balance Health Protection Puppy Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
80/100
Side by side
Metric
Instinct
Natural Balance
Average score
63.8
61.1
Median score
59
59
Products scored
51
57
A-tier products
8
8
F-tier products
0
0
% with flagged ingredient
67%
98%
Recall history
0
0
Median price/lb
$5.65
$3.33
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct Be Natural Adult Real Salmon & Brown Rice Recipe Dry Dog Food, 24-lb bag
$3.21/lbdryFair
78
Instinct
Instinct FreshRaw Patties Grass-Fed Beef Recipe Dog Food, 6-lb bag
$7.50/lbwetFair
78
Top 3 from Natural Balance
Natural Balance
Natural Balance Health Protection Puppy Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
$3.33/lbdryFair
80
Natural Balance
Natural Balance Health Protection Adult Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 24-lb bag
$2.29/lbdryFair
79
Natural Balance
Natural Balance Health Protection Small Breed Adult Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
$3.33/lbdryFair
79
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology