Brand vs brand
Instinct vs Nulo
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
63.8
Avg score
51
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
B
Nulo
67.9
Avg score
50
Products
0
Recalls
Top-rated
Nulo Challenger Alpine Ranch Beef, Lamb & Pork Large Breed Puppy Dry Dog Food, 24-lb bag
84/100
Side by side
Metric
Instinct
Nulo
Average score
63.8
67.9
Median score
59
68.5
Products scored
51
50
A-tier products
8
20
F-tier products
0
0
% with flagged ingredient
67%
78%
Recall history
0
0
Median price/lb
$5.65
$3.92
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct Be Natural Adult Real Salmon & Brown Rice Recipe Dry Dog Food, 24-lb bag
$3.21/lbdryFair
78
Instinct
Instinct FreshRaw Patties Grass-Fed Beef Recipe Dog Food, 6-lb bag
$7.50/lbwetFair
78
Top 3 from Nulo
Nulo
Nulo Challenger Alpine Ranch Beef, Lamb & Pork Large Breed Puppy Dry Dog Food, 24-lb bag
$4.42/lbdryFair
84
Nulo
Nulo Challenger Puppy & Adult Alpine Ranch Beef, Lamb & Pork Dry Dog Food, 24-lb bag
$4.42/lbdryFair
84
Nulo
Nulo Challenger Puppy & Adult Gamebird Quarry Duck, Turkey & Guinea Fowl Dry Dog Food, 24-lb bag
$4.42/lbdryFair
83
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology