Brand vs brand
Instinct vs Purina Beneful
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
63.8
Avg score
51
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
C
Purina Beneful
55.5
Avg score
39
Products
0
Recalls
Top-rated
Purina Beneful IncrediBites Adult Variety Pack Chicken Beef & Salmon Small Breed Wet Dog Food, 3-oz can, case of 30
60/100
Side by side
Metric
Instinct
Purina Beneful
Average score
63.8
55.5
Median score
59
56
Products scored
51
39
A-tier products
8
0
F-tier products
0
0
% with flagged ingredient
67%
100%
Recall history
0
0
Median price/lb
$5.65
$1.18
Green highlight indicates the better value for that metric.
Top 3 from Instinct

Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80

Instinct
Instinct Be Natural Adult Real Salmon & Brown Rice Recipe Dry Dog Food, 24-lb bag
$3.21/lbdryFair
78

Instinct
Instinct FreshRaw Patties Grass-Fed Beef Recipe Dog Food, 6-lb bag
$7.50/lbwetFair
78
Top 3 from Purina Beneful

Purina Beneful
Purina Beneful IncrediBites Adult Variety Pack Chicken Beef & Salmon Small Breed Wet Dog Food, 3-oz can, case of 30
$27.84wetFair
60

Purina Beneful
Purina Beneful IncrediBites with Real Chicken & Gravy Small Breed Wet Dog Food, 3-oz, case of 24
$22.25wetFair
60

Purina Beneful
Purina Beneful Freshly Prepared Blend with Salmon, Sweet Potatoes, Brown Rice & Spinach Wet Dog Food 10-oz container, case of 8
$23.12wetFair
59
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology