Brand vs brand
Instinct vs Purina ONE
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
63.8
Avg score
51
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
C
Purina ONE
56.9
Avg score
42
Products
0
Recalls
Top-rated
Purina ONE +Plus Adult Joint Health Formula Dry Dog Food, 31.1-lb bag
67/100
Side by side
Metric
Instinct
Purina ONE
Average score
63.8
56.9
Median score
59
56.5
Products scored
51
42
A-tier products
8
0
F-tier products
0
0
% with flagged ingredient
67%
95%
Recall history
0
0
Median price/lb
$5.65
$1.75
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct Be Natural Adult Real Salmon & Brown Rice Recipe Dry Dog Food, 24-lb bag
$3.21/lbdryFair
78
Instinct
Instinct FreshRaw Patties Grass-Fed Beef Recipe Dog Food, 6-lb bag
$7.50/lbwetFair
78
Top 3 from Purina ONE
Purina ONE
Purina ONE +Plus Adult Joint Health Formula Dry Dog Food, 31.1-lb bag
$1.61/lbdryFair
67
Purina ONE
Purina ONE +Plus Adult Tender Cuts in Gravy Healthy Weight Lamb & Brown Rice Entree Canned Dog Food, 13-oz can, case of 12
$28.56wetFair
64
Purina ONE
Purina ONE SmartBlend Tender Cuts in Gravy Beef & Barley Entree Adult Canned Dog Food, 13-oz can, case of 12
$23.76wetFair
64
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology