Brand vs brand
Instinct vs Purina Pro Plan Veterinary Diets
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
63.8
Avg score
51
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
D
Purina Pro Plan Veterinary Diets
33.9
Avg score
42
Products
0
Recalls
Top-rated
Purina Pro Plan Veterinary Diets EN Gastroenteric Naturals Wet Dog Food, 13.4-oz, case of 12
59/100
Side by side
Metric
Instinct
Purina Pro Plan Veterinary Diets
Average score
63.8
33.9
Median score
59
37
Products scored
51
42
A-tier products
8
0
F-tier products
0
11
% with flagged ingredient
67%
95%
Recall history
0
0
Median price/lb
$5.65
$5.36
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct Be Natural Adult Real Salmon & Brown Rice Recipe Dry Dog Food, 24-lb bag
$3.21/lbdryFair
78
Instinct
Instinct FreshRaw Patties Grass-Fed Beef Recipe Dog Food, 6-lb bag
$7.50/lbwetFair
78
Top 3 from Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets EN Gastroenteric Naturals Wet Dog Food, 13.4-oz, case of 12
$59.99wetFair
59
Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets Neurocare Dry Dog Food, 25-lb bag
$5.96/lbdryFair
59
Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets JM Joint Mobility Dry Dog Food, 25-lb bag
$4.96/lbdryFair
53
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology