Brand vs brand
Instinct vs Purina Pro Plan
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
63.8
Avg score
51
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
C
Purina Pro Plan
55.2
Avg score
103
Products
0
Recalls
Top-rated
Purina Pro Plan AdvantEDGE Digestive Support Plus Large Breed Salmon & Oat Meal Formula Adult Dry Dog Food, 22-lb bag
70/100
Side by side
Metric
Instinct
Purina Pro Plan
Average score
63.8
55.2
Median score
59
56
Products scored
51
103
A-tier products
8
0
F-tier products
0
0
% with flagged ingredient
67%
100%
Recall history
0
0
Median price/lb
$5.65
$2.82
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct Be Natural Adult Real Salmon & Brown Rice Recipe Dry Dog Food, 24-lb bag
$3.21/lbdryFair
78
Instinct
Instinct FreshRaw Patties Grass-Fed Beef Recipe Dog Food, 6-lb bag
$7.50/lbwetFair
78
Top 3 from Purina Pro Plan
Purina Pro Plan
Purina Pro Plan AdvantEDGE Digestive Support Plus Large Breed Salmon & Oat Meal Formula Adult Dry Dog Food, 22-lb bag
$3.64/lbdryFair
70
Purina Pro Plan
Purina Pro Plan AdvantEDGE Digestive Support Plus Salmon & Oat Meal Formula Adult Dry Dog Food, 12-lb bag
$4.75/lbdryFair
68
Purina Pro Plan
Purina Pro Plan AdvantEDGE Digestive Support Plus Salmon & Oat Meal Formula Adult Dry Dog Food, 22-lb bag
$3.64/lbdryFair
68
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology