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Purina Pro Plan Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12
Purina Pro Plan

Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12

Evidence Fair
wet $34.44

Purina Pro Plan Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12 earns a Sniff Score of 43/100 (D) with Fair evidence. 3 controversial ingredients flagged. Score capped at 64 due to 3 WATCH ingredients.

Graded by The Sniff System

Why this score

Strong protein profile with beef as the primary ingredient, delivering high biological value.

PQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK

Score capped at 64 due to 3 WATCH ingredients.

CAP why?

Score capped at 59 due to no AAFCO statement.

CAP why?

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI

Controversial ingredients · 3

  • meat by-products
    Unspecified species. AAFCO definition allows organs, blood, bone — but the lack of a named source means quality and consistency are not auditable.
  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
  • carrageenan
    Seaweed-derived thickener; some studies link it to gastrointestinal inflammation. Most common in wet foods but appears in some kibble gravies.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Protein
9%
min
Fat
6%
min
Fiber
1.5%
max
Moisture
78%
max
Ingredients
29 total
  1. 1 beef
  2. 2 water
  3. 3 liver
  4. 4 meat by-products ⚠ Unspecified species. AAFCO definition allows organs, blood, bone — but the lack of a named source means quality and consistency are not auditable.
  5. 5 chicken
  6. 6 rice
  7. 7 fish
  8. 8 potassium chloride
  9. 9 zinc sulfate
  10. 10 ferrous sulfate
  11. 11 copper sulfate
  12. 12 manganese sulfate
  13. 13 potassium iodide
  14. 14 sodium selenite ⚠ Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
  15. 15 guar gum
  16. 16 salt
  17. 17 carrageenan ⚠ Seaweed-derived thickener; some studies link it to gastrointestinal inflammation. Most common in wet foods but appears in some kibble gravies.
  18. 18 vitamin e supplement
  19. 19 niacin supplement
  20. 20 thiamine mononitrate
  21. 21 calcium pantothenate
  22. 22 pyridoxine hydrochloride
  23. 23 vitamin b-12 supplement
  24. 24 riboflavin supplement
  25. 25 vitamin a supplement

Showing first 25 of 29. Position 1-5 has the largest weight.